The government expects Indonesia to attract 2.3 million tourists from China through a cooperation scheme between the ministry of arts and tourism and the Industrial and Commercial Bank of China (PT Bank ICBC) Indonesia.
"If at least 10 per cent out of the 23 million active credit card holders of the bank in China are enticed to visit Indonesia, it means that some 2.3 million Chinese tourists will come to this country," Arts and Tourism Minister Jero Wacik said after the signing of the agreement with PT Bank ICBC here Tuesday.
The ministry´s director general for marketing, Sapta Nirwandar, meanwhile said the realistic target of Chinese tourist arrivals in Indonesia this year was set at 300,000.
Under the agreement with the ICBC, the bank would give facilities to credit card holders to visit Indonesia, including handling their visa and accommodation needs.
"The promotion cooperation is aimed at attracting as many Chinese tourists as possible, mainly ICBC card holders as the potential target of the program," Sapta said.
He added the ICBC bank would design exclusive tourism packages for its card holders and include the promotion of the Visit Indonesia Year 2008 in its program.
Thursday, April 10, 2008
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