Mall visitors targeted in Banten tourism push - Tourism Indonesia

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Wednesday, December 12, 2007

Mall visitors targeted in Banten tourism push

With Visit Indonesia Year 2008 just around the corner, Banten tourism industry officials are hoping to secure a piece of the action early through promotional activities being held in several of Jakarta's malls.

Visit Indonesia Year 2008, to be launched on Jan. 1, is expected to attract seven million foreign visitors to Indonesia's shores, generating some US$6.4 billion.

To achieve this target, the Culture and Tourism Ministry will promote some 100 international events being held across the archipelago next year.

One such event is Banten's Tourism Fun Day, to be held in Anyer in February.

To attract domestic tourists to the event, especially from Jakarta, the Banten Tourism and Culture Agency held a two-day Mall-to-Mall road show in the Jakarta City Center (JaCC) between Dec. 8-9.

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