Indonesia International Travel Fair 2008 to target buyers and consumers - Tourism Indonesia


Friday, February 15, 2008

Indonesia International Travel Fair 2008 to target buyers and consumers

With the theme 'Plan Your Holidays Ahead', the Indonesia International Travel Fair 2008, one of the key events in Visit Indonesia Year (VIY 2008), will be held on March 27-30 at the Balai Kartini Expo, located in the heart of Jakarta.

IITF 2008 is a one-day B2B and a three-day consumer show where visitors can purchase domestic and international travel packages at special prices.

Panca R. Sarungu, project director IITF 2008, said, "We want to educate the public to get information for their holidays and at the same time to start their planning earlier."

Target visitors are 30.000 from Jakarta and nearby areas.

"Malaysia has the MATTA Fair and Singapore has NATAS, both held twice a year, so we should also have a yearly event as well," said Paula Purba, regional sales director, Aston International, a participant at the event.

She added, "The opportunity for hard selling or direct selling to consumers during this event will enable us to observe and analyse the market behaviour, especially in the leisure market."

NTOs from Malaysia, Philippines, Thailand, Turkey, Egypt and Tunisia have confirmed their participation to target the Indonesian market.

The private sector initiative is jointly organized by PT. Prakarsa Sinergi Utama and

It is supported by ASTINDO (Indonesian Ticket Sellers Association), ASITA Jakarta (Indonesia Travel Agents Association – Jakarta Chapter), Indonesian Tourism Council and Jakarta Tourism Board.

To support VIY 2008, the organisers have invited 50 foreign buyers from ASEAN countries in the hosted programme which has the support of the hotels in Jakarta who will be providing accommodation facilities, and local and international airlines who will be giving special discounts.

More information: Panca R Sarungu, Project Director
Mobile : +62817 817 846

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