Bali golf tourney a strategy to reach out to tourists - Tourism Indonesia


Tuesday, March 10, 2009

Bali golf tourney a strategy to reach out to tourists

Having spent Rp 6.5 billion (US$539,500) of the city’s budget sponsoring the Enjoy Jakarta Indonesia Open golf tournament in Bali, the Jakarta Culture and Tourism Agency defended the decision as key to reaching a wider audience expected to also be interested in visiting Jakarta.

Agency head Arie Budhiman said the Bali tournament was part of an effort to promote Jakarta’s golf courses and facilities globally.

“Promoting our golf facilities to the world is not an instant move. We have to attract potential visitors, especially foreigners, with international coverage,” he told The Jakarta Post in a phone interview Friday.

He added that moving the venue to Bali was done for this reason.

The tournament, co-sanctioned by the Asian Tour and European Tour, was held in Greater Jakarta in the last four years. This year, it moved to Pecatu, Badung regency, Bali, where event regular Thongchai Jaidee of Thailand claimed the title.


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