The Minister’s remarks were made at Bali’s Tourism Academy (STP) in Nusa Dua, Bali on Thursday, September 29, 2016.
As reported by Metrobali.com, Yahya told hundreds of STP graduates that “no one should sleep” before Indonesia welcomes more tourist visitors than Thailand, Malaysia and Singapore.
“You cannot sleep before you defeat Malaysian and Thailand. Indonesian tourism has been asleep for too long. Now, we must awake and not slumber again until we defeat Malaysia and Thailand. If we do sleep, we will be left far behind, even though Indonesia is a great country with great potential,” said Yahya.
The Minister continued to say that the younger generation needs to understand Indonesia’s weaknesses in the tourism industry. Armed with the knowledge of our own deficiencies, said Yahya, Indonesia must also study the weaknesses of its “enemies and competitors.”
The Minister outlined Indonesia’s main weakness in the field of tourism as a lack of promotion in comparison to its neighboring competitors.
While Indonesia is struggling to achieve 12 million foreign tourist arrivals, neighboring competitors have achieved much larger totals such as Malaysia (27 million), Thailand (25 million) and Singapore (20 million).
The Minister lamented that Thailand is promoting itself as “the Bali of Asia.”Adding, “this is very painful to Indonesia.”
The Minister said Indonesia earns US$10 billion from tourism, with Bali contributing 40% of this amount. Meanwhile, Malaysia earns US$ 30 billion from its 27 million visitors.
Yahya explained that his Ministry is now promoting the branding of “Wonderful Indonesia” around the world.
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