Friday, March 21, 2008

Bali to play host to the Asia Pacific Media Forum 2008

Bali is all set to play host to The Asia Pacific Media Forum (APMF) 2008. The four day media meet will be held at the Bali International Convention Centre in Nusa Dua from June 4 to 7.

APMF 2008 promises to have world-class speakers and participants from all over the world, who will exchange views on the challenges of ‘The New Avatar of Media’.

Tony Fernandez, group chief executive officer, AirAsia, will open the forum by speaking about the success story of AirAsia in reshaping the airline industry. Other prominent speakers at the forum are Gavin Mehrotra, international media director, The Coca-Cola Company; Vishnu Mohan, Asia Pacific CEO, MPG; Tim Balbirnie, CEO, South Asia, Synovate; Prashun Dutt, director consultant, marketing, strategy and communications, Utusan newspapers and magazines and The Sun (Nexnews); Ian Stewart, senior vice-president, MTV Networks Asia; Debby Sadrach, home and personal care director, Unilever Indonesia; Barney Loehnis, Asia Pacific director, Isobar; and Mark Holden, managing director, PHD Australia.

Issues to be debated and discussed at the meet include coping with the fast-changing and hyper-competitive media environment, the rewards of sharing a strong media-agency-client relationship, developing new businesses, and working towards better return on media investments.

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