The Tri Hita Karana Tourism Awards and Accrediation 2009 were presented at the Bali Art Center, Denpasar to five of Accor hotels in Bali. This event was presented by the representative of Minister for Tourism and Culture, the representative of Minister of Environmental Affairs, hundreds of stakeholder members of Bali tourism. In addition, the Governor of Bali, Made Mangku Pastika and other high officials of Bali Province and Regencies/City across Bali were also present to look on the annual event organized by Bali Travel News as English language tourist publication in Bali.
Tri Hita Karana (THK) is the life concept of Balinese community in accomplishing secular and spiritual bliss through harmonization of the relationship between humans and God (parhyangan), human and human (pawongan), and human and environment (palemahan) into an integral unity. This concept originates from the teachings of Hindu Religion, but THK principles contain universal values. There are three categories of THK medal: emerald (the highest medal of THK Tourism Awards), gold, silver and bronze medals.
"This award presentation has brought positive impact to surrounding community. That's why, the hotels which have received the Gold medals have an obligation to manage tourism object, while the hotels which have received the Emerald medals have an obligation to help the poor within surrounding community to get housing. However, all hotels have an obligation to foster poor children to get basic education as all of those are reflecting the corporate social responsibility of the hotel industry" said Berata Ashrama, the Chairman of Organizing Committee of THK Tourism Awards.
5 Accor hotels in Bali: Sofitel Seminyak Bali, Novotel Bali Benoa, Novotel Bali Nusa Dua Hotel & Residences, Mercure Resort Sanur and All Seasons Legian received this prestigious Bali's Tri Hita Karana Tourism Awards for this year 2009. It meant that these 5 Accor Bali hotels were recognized as the hotels which were incorporating the sustainable environmental principles and practices into their business including the harmonious relationship between the hotels and community of surrounding residents.
Sofitel Seminyak Bali which has received gold medals for three consecutive years now received the second time the Emerald Medal of THK. Novotel Bali Benoa received the second time the Gold Medal of THK. While Novotel Bali Nusa Dua Hotels & Residence and Mercure Resort Sanur received the first time the Gold Medal of THK and The All Seasons Legian received the Silver medal of THK.