Indonesia Targets 7 Million Tourist Arrivals in 2010, up 8%-10% compared to 2009 - Tourism Indonesia


Monday, February 8, 2010

Indonesia Targets 7 Million Tourist Arrivals in 2010, up 8%-10% compared to 2009

In 2010 Indonesia targets a total of 7 million international visitors spending on average US$ 1,000 per stay, thus contributing some US$ 7 billion to Indonesias economy, said Coordinating Minister for the Economy, Hatta Rajasa. This is an increase of between 8%-10% growth compared to 2009 which is above the expected 2010 economic growth of 5.5%-6%.

While earnings from domestic tourism is expected to surpass Rp. 120 trillion, which means that tourism will be an important sector in boosting the economy, said Minister Hatta Rajasa.

In the new government of President Susilo Bambang Yudhoyono, Tourism has finally come under the coordination of the Minister for the Economy, away from the Coordinating Minister for Public Welfare under which it has resided for many years. The Cultural sector in the Ministry of Culture and Tourism, however, remains under the auspices of the Coordinating Minister for Public Welfare.

In 2009 Indonesia received 6.459 million visitors said Culture and Tourism Minister, Jero Wacik, or a growth of 0.4% compared to 2008. Although numbers - wise growth seems minimal, yet even this small growth actually meant that Indonesia has withstood the downturn in traveler arrivals during the global economic recession of 2009. Yet, spending wise, it is evident that tourists are indeed spending less, said Minister Wacik.

If in 2008 on average a visitor spent US$ 1,178 per stay, in 2009 average spending has gone down to US$966/visitor/stay. In 2010, however, it is expected that as the global economy picks up, tourists will again spend some US$1,000 per stay per visit in Indonesia.

For 2010 Indonesia will continue to carry the Visit Indonesia logo, while this year until 2014 the focus will be on promoting visits to the many Museums in Indonesia. So 2010 will carry the additional tag-line: Visit Museums 2010.

Meanwhile, reported that according to the Head of Bali Tourism Authority, Bagus Kade Subhiksu, in 2009 Bali received a total 2,259,000 foreign visitors who, together are estimated to have contributed US$2.7 billion in foreign exchange to Bali's economy, or a figure equal to 42% of the total contribution made by the tourism sector to the national economy. On average tourists spent US$ 137.90 per day per person over the average 8.75 days length of stay in Bali. In 2010, Bali targets total international tourist arrivals to reach 2.3 million.

As reported in Bisnis Indonesia, compared to the previous year, foreign exchange revenues generated by Bali's tourism sector declined 4%, despite the record number of visitors. In 2008, an estimated US$2.8 billion in foreign exchange was produced by Bali's foreign visitors. This decrease is linked by officials to a shortening in the average length-of-stay and lower spending levels.

Bali's 4% decline in foreign exchange earnings compares favourably to nation-wide decrease of 11% decrease in foreign exchange earnings from tourism.

Source: Tuti Sunario for Indonesia Digest


  1. I'm very glad when read your writen about indonesia,I hope indonesia can continue this effort to improve our tourism area.

  2. With regards to targets, sky is the limit. Targetting the moon...
    Meanwhile, try to launch a search in google looking for tourist information official agencies, say in Manado, the 2010 tourism capital. No matches. Well, anyway, as I already posted, trying to get an answer by email from Indonesian officials bureaucrats is a waste of time.
    As we say, action speaks louder than words or targets.


your comments are now being moderated