Indonesia Draws Malaysians, Australians and Singaporeans for Next Vacation

Singapore, Malaysia and Australia emerged as the top tourism source markets for Indonesia in the next two years, according to the Visa-Pacific Asia Travel Association (PATA) Asia Pacific Travel Intentions Survey 2010.

Among respondents who are most likely to head to Indonesia next, 29 percent are from Malaysia, 18 percent are from Australia and 15 percent are from Singapore.

Top source markets for travelers most likely to visit Indonesia on next international leisure trip (percentage)

Source: Visa-PATA Asia Pacific Travel Intentions Survey 2010

The survey also revealed the profiles of travelers who would consider visiting Indonesia in the next two years. Top attractions for this group of travelers are new places, natural scenery, and affordability. They are also likely to visit with their spouses or partners and prefer to stay at four-star hotels compared with other types of accommodation. On average, these travelers plan to spend more than US$1,500 for their holidays and are most likely to pay more for good food, exotic destinations and the opportunity to experience new cultures. For those who have previously visited Indonesia in the past 2 years, 59 percent of respondents said they would be drawn to visit again by the good food and dining.

 

Profile of traveler who would consider visiting Indonesia in the next two years
Who he or she is	•  32 years old  •  Married  •  Professional, manager, executive or businessman (PMEBs)
Average trip duration	•  3-5 nights
Top attractions	1. New places (4.28)*  2. Natural scenery (4.28)*  3. Price of travel (4.27)*
Reasons for repeat visit	1. Food and dining (59 percent)  2. Great shopping / Cheap to travel (58 percent)  3. Natural scenery (53 percent)
Average budget for the next trip	US$1,538

*Mean score based on a 5 point scale where 5 = attractions, 1 = deterrents Source: Visa-PATA Asia Pacific Travel Intentions Survey 2010

Ellyana Fuad, Country Manager, Indonesia, Visa, said: “The fact that many international travelers would consider visiting Indonesia in the next two years marks a bright spot for the industry. Indonesia is blessed with a unique blend of culture and heritage, great food and dining, affordability and some of the best beaches in the world.”

“The survey’s findings highlight the Indonesian Ministry of Culture and Tourism’s fine work in promoting the country as a unique travel destination. Visa is committed to supporting Indonesia’s aim of drawing more travelers to the country and we will work with the Ministry to help attract more tourists.”