According to the latest Hotel Price Index™ (HPI™) released by hotels.com®, Asia witnessed a four percent increase in prices paid per room, per night last year, when compared to 2009. Despite the economic recession, U.S. travelers continue to frequent the Far East for leisure and business travel. With China’s room rates up 19 percent, the country continues to attract travelers with a majority of their cities seeing substantial increases year-over-year. Additional increases in Asia’s hotel rates appeared in Singapore (+33%), Malaysia (+17%), Indonesia (+13%) and South Korea (+10%).
“International travel for U.S. travelers has historically been to destinations such as Europe and Canada,” commented hotels.com Director of Global Merchandising Strategy, Miguel Oliveira. “In the past two years, we’ve noticed a steady increase of U.S. travelers to Asia, and a subsequent increase in Asia’s room rates. This year, on the HPI’s list of most visited international cities, Tokyo and Hong Kong took the eighth and ninth spots respectively. We expect to see more Asian cities making their way onto the HPI’s top international destinations for U.S. travelers, as their economy grows, new hotels develop and tourism continues to rise throughout the region.”
Asia, the World’s Next Great Travel Destination
French Polynesia’s Bora Bora attracted travelers looking to truly indulge in luxurious hotels at a significant cost in 2010. Rooms paid last year averaged almost $606 per night – the highest in the world – an 18% increase.
Bali, Indonesia, featured in the movie Eat, Pray, Love, saw prices rise 35%. Rooms averaged almost $188 per night during 2010. Five-star hotel rooms in this spiritual city can cost on average $341 a night, but travelers can grab 3- and 4-star hotel rooms for $150 or less.
Major business cities in China such as Tung Chung, Hong Kong, Guangzhou and Shanghai saw a more than 20% increase year-over-year in prices paid, per room per night. On the other hand, Beijing remained relatively flat with a low 1% increase year-over-year, while booming Singapore saw room prices increase 33%.