Singaporeans and Indonesians made up the bulk of tourist arrivals into the state.
State Tourism and Domestic Trade Committee chairman Hoo Seong Chang said between 2009 and 2010, the figures had risen by 9.59% to 16.5 million compared with 15 million in 2009.
“For the first three months of this year alone, the number of tourist arrivals has also increased 12.92% to 3.9 million compared with 3.5 million for the same period last year,” Hoo said in his reply to Datuk Dr Lee Hong Tee
He added that the state’s promotion overseas especially to attract tourists from India, China, Philippines, Korea, Japan and Australia was also showing results.
He added that tourism was expected to boom with the opening of Johor Premium Outlet in Kulai this year and Legoland in Nusajaya next year.
Hoo added that the state had formulated a five–prong strategy to boost tourist arrivals including improving its image and focus its developments on nine tourism focus areas and 10 landmarkes in the state.
These include Bangunan Sultan Ibrahim, Kota Iskandar, Museum Sultan Abu Bakar, Pulau Rawa and Pulau Sibu, Danga Bay, Taman Negara Endau Rompin, Gunung Ledang, Desaru, Tanjung Piai and Pulau Kukup and Kluang.
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