Johnny Rockets, a US fast-food chain, on Monday signed a franchising agreement with the Sahid Group to open the first Indonesian outlet of its kind on Bali.
The signing was part of the US Commercial Service Trade Mission’s two-day trip to Indonesia, which brought 12 US companies representing 16 franchise brands that seek to expand business with prospective partners here.
The Sahid Group, through its subsidiary Riyanti Investama International, will be the Indonesian franchise owner of Johnny Rockets, which serves a menu including hamburgers, sandwiches, salads, sides and shakes.
Riyanti plans to open the first outlet at Kuta’s Beach Walk Center in April 2012. The agreement calls for four additional restaurants in the next five years, with one planned for Jakarta.
The Ministry of Tourism and Creative Economy’s director general for destination development, Firmansyah Rahim, said the fast-food chain could help boost tourism and bolster the ranks of wage earners.
Other US food and beverage franchisors that joined the trip to Indonesia included Applebee’s, Denny’s, Carvel Ice Cream, Cinnabon, Moe’s Southwest Grill, Great American Cookies, Rita’s Italian Ice and Wing Zone.