The retailer has unveiled its new 900sq m (9,687sq ft) outlet in Indonesia at Jakarta Sukarno-Hatta International airport
Korean travel retailer Lotte Duty Free has today opened its first overseas store at Jakarta Sukarno-Hatta International airport as part of its long-term strategy to expand globally. The airport is located on the outskirts of the Indonesian capital city and handles around 43.6m passenger annually. According to the retailer, the opening forms part of its goal to become the world’s number one retailer by 2018. The retailer is understood to be exploring further opportunities in Indonesia and in countries such as China, Vietnam and Russia.
The 900sq m (9,687sq ft) outlet carries a range of products including fragrances, cosmetics, liquor, tobacco and luxury brands such as Coach, Dunhill, Montblanc, Chanel and Estée Lauder. A cultural experience facility, powered by a touch-screen interactive system, will be installed outside the store for customers to interact with Korean Wave celebrities.
To commemorate the new opening, the retailer will give away Korean gifts including traditional lucky charm bags and Star Avenue calendars featuring Korean Wave stars from popular Korean pop groups such as 2PM and Big Bang. The gifts will be served on a first-come, first-serve basis.
Lotte Duty Free CEO Young Soo Choi said: “Travelling shoppers at Sukarno-Hatta International airport are to enjoy the best shopping experience of their lives at this newly-opened location. We are determined to set a global example of corporate business that is working together with and contributing to the local community by hiring and training Indonesian employees.”
Lotte Duty Free operates at 10 locations in South Korea including Seoul Incheon and Gimpo airports and also runs two online shopping malls.