Wednesday, February 15, 2012

Anantara launches 365 Days of Good Deeds Campaign

For over ten years, Anantara Hotels, Resorts & Spas has been committed to creating luxury travel experiences that also benefit the environment and local communities. All of Anantara’s 17 properties across Thailand, Indonesia, Vietnam, the Maldives and Middle East immerse themselves in local initiatives that give back to the community and environment, thereby enhancing the social and environmental surroundings of each Anantara destination. In 2012, Anantara has brought all these good deeds together and is launching the ‘365 Days of Good Deeds’ sustainability programme. At least one good deed will take place for every day of 2012.

Whether it’s rescuing street elephants in Thailand, marine turtle protection in Phuket, coral rejuvenation in the Maldives or supporting local farmers in Indonesia, Anantara is dedicated to carrying out corporate social responsibility programmes at a grassroots level in each of its exotic locations around the world.

“Every day Anantara retreats offer true destination journeys that connect guests with the colourful heritage, local traditions and natural wonders of their locale,” explains Dillip Rajakarier, CEO Minor Hotel Group, owner of the Anantara brand. “We voluntarily engage in community development at all our business locations. This means we have a certain degree of responsibility to ensure that we find benefits that help local communities both socially and economically.”

The ‘365 Days of Good Deeds’ programme also invites guests to combine their five star journey of colourful heritage, local traditions and natural wonders, with the opportunity to participate in a range of good deeds that help the communities both socially and environmentally in each locale.

Anantara Seminyak Resort & Spa, set along the sought after Seminyak Beach in Bali, encourages guests to participate in local, national and international sustainability and cultural events. Along with other Anantara properties, the resort takes part in Environment Day, Earth Hour and Earth Day, in addition to other programmes such as the Ocean Conservancy’s International Coastal Cleanup, which has developed over the past 25 years to become the world’s largest volunteer efforts for ocean health.

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