Friday, February 10, 2012

ITB Berlin 2012: eTravel World 2012

At the world’s leading travel trade show the success story of the eTravel World, the travel technology sector’s trend-setting platform, is set to continue. In the Travel Technology section in Hall 7.1c leading companies and startups will be presenting their latest mobile travel service and social media apps and innovations.

Companies representing social review management services such as Reevoo and Review Pro will be setting new trends. At workshops and seminars taking place at the eTravel Lab trade visitors from the business travel and tourism sectors can exchange in-depth views with decision-makers and practical experts about the mobile solutions of the future.

For the first time the programme of stage events will feature simultaneous interpreting into English and German and will present travel blog discussions and papers by experts on the latest social media and mobile strategy developments. At the eTravel Lounge guests can network and meet during happy hours.

Leading figures and practical experts examine highly topical industry issues

This year the eTravel World is due to launch a new discipline, the first App Marathon. On Saturday, 10 March, providers from ten categories will present their mobile travel apps for smartphones in on-stage sessions lasting 30 minutes each. Furthermore, a heavily revised and extended version of the “Mobile Travel App Guide - Edition 2012 powered by ITB“ is being released to coincide with ITB Berlin. The guide looks at 120 mobile applications and provides an overview of travel applications and what they do. The book is available from the stand of mvolution in the eTravel World section in Hall 7.1c and from book stores

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