Meliá Hotels International this morning signed the addition of a new hotel in the fast-growing city of Yogyakarta (Java, Indonesia), a destination with growing appeal as a tourist destination, with the region receiving 9% more passengers in 2012 compared to a global average of 4%.
The Innside Yogyakarta will be the first for the successful Innside by Meliá brand in Asia, currently operating in Germany and Spain, and with some hotels in the pipeline in Denmark and the UK. With 258 rooms, it will also become the largest of all the Innside by Meliá hotels, and is expected to open in 2015 in Palagan Tentara Pelajar Street.
The elegant and functional Innside by Meliá hotels are perfectly adapted to the needs of modern city visitors, offering a combination of business lifestyle, cutting-edge design and personalized, simple and efficient service. The Innside Yogyakarta hotel will also feature flexible meeting and event space with ultimate technology, a restaurant and a lobby bar which is the energy centre of Innside by Meliá hotels and the place where "everything happens".
The Meliá international growth strategy is focused largely on strong growth in Asia, as seen over the past two years in which the company has doubled its hotel portfolio in the region while also boosting its corporate team and sales force. The Spanish company operates powerful brands such as Meliá Hotels & Resorts, Paradisus Resorts and Innside by Meliá, and has been operating in Asia for nearly 30 years, ever since its founder, Gabriel Escarrer (Ulysses Lifetime Achievement Award ), opened his first international hotel in Nusa Dua in Bali in the 80s.
As the Vice Chairman and Group CEO, Gabriel Escarrer Jaume, stated, "the family nature of our company gives us a long-term vision and a focus on corporate responsibility and consistency, attributes that are as highly prized in Asia as the integrity of our brands, our professionalism as managers, and our service culture and commitment. That is why we have been successfully operating for over 30 years on the continent, and also why I am convinced that our future will be closely linked to the hotel industry in one of the most dynamic regions in the world."
See more at: http://www.incentivetravel.co.uk/news/hotel/12273-melia-hotels-international-to-open-in-yogyakarta-indonesia-the-first-innside-by-melia-hotel-in-asia?#sthash.Ok4cIwmO.dpuf