The hospitality industry has been flourishing across the archipelago, except during Ramadhan when it experiences a slowdown because people tend to travel less, resulting in a drop in hotel occupancy rates and revenue.
“Ramadhan is low season for the hospitality sector. Hotel
occupancy rates could
drop 30 percent this month because people reduce their activities,
those related to MICE [meetings, incentives, conventions, exhibitions],”
Indonesia Hotel and Restaurant Association (PHRI) chairwoman Wiryanti
Sukamdani said over the weekend.
“It is very important for hotels to offer special packages throughout
this month to attract customers and help boost their revenue.”
Separately, Millennium Hotel Sirih Jakarta marketing
communication manager Nadya Frederica said the hotel offered a 50
percent discount on rooms through its official website. The deal
(predawn meal) or breakfast and free Internet access. She said the hotel
also offered special prices to companies that wanted to hold meetings
“We complement the meeting packages with tajil
[sugary snacks and beverages to break the fast] and breaking-of-the-fast
buffet with various kinds of dishes. We believe this program will
benefit customers as well as the hotel,” she said.
An upscale hotel run by France-based Accor Group, the
Pullman Jakarta, introduced the “Stay 3
Pay 2” package during the fasting month in a bid to attract guests.
Public relations manager Amelia Defrina said that people who booked two
consecutive nights at Pullman
for stays between July 15 and Aug.
31 would receive a third consecutive night free. (Jakarta Post)