With the global economic dowturn that affects domestic conditions, several players in the country’s hospitality industry are taking green initiatives to reduce operational costs with sustainable business measures.
Hotel Borobudur Jakarta, an upscale hotel in the capital, has adopted
some eco-friendly measures in the past six years to create economic
benefits and reduce harmful environmental impacts.
“It is a very expensive exercise, but when I see the bill, it is getting
less and less every single month. If we did not implement the green
practices, we would have to pay 20 percent more on electricity and
water,” Borobudur general manager Poul E. Bitsch told The Jakarta Post.
“So, this is a major achievement and good for the business.”
He added that since the hotel implemented the green initiative, it had
been using a water treatment system that recycle 67 per cent of the
water that it consume daily.
The cleanliness and safety levels of the recycled water reache 99.9 per
cent. The cleaned water is used for Borobudur’s extensive gardens and to
In a bid to reduce energy consumption and set financial savings, the
hotel also replaced the old model chillers with more cost-effective ones
and its lamps with the energy-efficient lighting LED lamps.
“We also regulate how many elevators we operate every day, depending on
the occupancy rate on that day. This is very important because elevators
use a lot of energy,” he said.
Borobudur uses the savings it has made, to continue investing in new
green technologies to help smooth its business in the future. The hotel
also uses the savings to open branches of its legendary Bogor Caf?,
which is famous for its oxtail soup, in the Pacific Place and Pondok
Indah Mall shopping centres.
Another player that has embraced a green strategy to maintain business
and environmental sustainability the fierce hospitality industry is
Alila Villas Uluwatu in Bali.
Alila has implemented a wide range of measures, such as having a
dedicated area for the separation of waste materials for recycling, an
electrical maintenance schedule, low capacity air conditioning, a sewage
treatment plant and water conservation system.
“The benefits for the hotel are very significant in many ways. Each year
we see further savings in water and electricity use by introducing new
technologies and installing new systems,” Alila general manager Marco
Groten told the Post.
“The measures are a great help for keeping us competitive,” he said,
adding that its newest initiative was making and bottling its own
drinking water for the guests and its team members.
In addition to cost benefits, the eco-friendly strategy has won Alila international recognition.
The hotel recently ranked ninth in the best leisure resort in Asia by
smarttravelasia.com and fifth out of 100 best resorts in the world by
Bilanz Hotel Rating,
putting them on the global hospitality map as a competitive player, he added.
Moreover, the adoption of energy-saving measures nowadays have spread to low cost accommodation.
Local chain Tauzia Hotel Management through its budget brand, POP!
Hotel, has installed solar power, used eco-friendly construction
materials and applied a cost-efficient roof lighting system.
“It not only helps us to reduce unnecessary energy costs by up to 30 per
cent, but also strengthens our brand in the market as we need to
anticipate future demand from travelers who are getting more concerned
about the environment,” Tauzia spokeswoman Yani Sinulingga said, adding
that the hotel was a member of Green Building Council Indonesia as a
commitment to continue implementing environmental practices to make the
Currently Tauzia operates six POP! Hotels with a total inventory of
1,006 rooms in major cities like Jakarta, Bandung (West Java) and
Denpasar (Bali) with another 29 POP! Hotel properties, comprising 3,833
rooms, currently under construction until 2015.
Separately, Tourism and Creative Economy Minister Mari Elka Pangestu
said that in the coming years the government planned to provide
incentives for hospitality players who pursue green initiatives as a
The ministry has recently signed an agreement with the global
environmental conservation organisation World Wide Fund for Nature (WWF)
and the Indonesian Chamber of Commerce and Industry (Kadin) to make
tourism businesses, including hotels, be more sustainable by embracing
“We want to have a standard in developing green tourism businesses, such
as hotels, through this agreement so that the industry will be more
sustainable in the future and they can get carbon credit. Creating the
standard and the carbon credit program will take some time, but I am
optimistic that we can make it in the end,” she said. (Jakarta Post)