Bali urged to offer unique products to compete - Tourism Indonesia


Tuesday, August 7, 2012

Bali urged to offer unique products to compete

Indonesia tourism center, Bali, needs to offer distinguished and unique attractions in order to compete with other established, as well as emerging tourist destinations in the Asian region, media quoting official reported here on Tuesday.

Ida Bagus Ngurah Wijaya, chairman of the Association of the Indonesian Tourism Industry (GIPI), said Bali had to always improve the quality of its tourism facilities, while at the same time preserve its rich natural and cultural heritage, a combination of attractions rarely found in other destinations.

"However, all the emerging destinations are now working hard to discover their cultural assets to compete with Bali," he was quoted by the Jakarta Post as saying.

Bagus Sudibya, deputy chairman of the Bali chapter of the Association of Indonesian Tour and Travel Agencies (ASITA) said that Bali does not have to draw millions of tourists.

"It is important to attract quality tourists rather than focusing on the number of tourist arrivals. Quality is much more important than quantity," said Sudibya, former chairman of the Bali Tourism Board.

Separately, Tourism and Creative Economy Minister Mari Elka Pangestu stated that the Indonesian government had designated 16 tourism markets to focus on, including Singapore, Malaysia and Australia, with secondary markets of China, Japan, South Korea, the Philippines, the U.S., U.K. and France. The new emerging markets for Indonesia include India, the Middle East, Germany and Russia.

In 2011, Bali welcomed 2.75 million international visitors, excluding 75,963 airline and cruise crews. The total number of foreign visitors to Bali last year was 2.82 million.(Xinhua)

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