PATA: Tourism behavior of the ‘RICHI’ inbound markets to Thailand

Find out about the unique characteristics and expectations of tourists from the strong new growth markets of Russia, India, China and Indonesia – the ‘RICHI’ countries.

During the “Mapping The Future” conference on May 19 that the PATA Thailand Chapter and partners organized with the TAT, attendees said that they needed more information on the behavioral aspects of some of the “newer” markets that have huge importance for the present and future of the tourism industry in Thailand.

The PATA Thailand Chapter has therefore organized a new seminar on Tuesday, July 12, 2011 on tourism behavior of the ‘RICHI’ markets—Russia, India, China and Indonesia. We are privileged to announce that Dr. Philip Pearce of the James Cook University in Australia will be our keynote speaker.

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