Indonesia’s rapidly developing economy is creating a growing middle class and increased domestic travel for business and leisure, leading to a soaring demand for mid-scale accommodation (read more about Indonesia's rise here).
Other hotel groups are also rapidly expanding their mid-scale portfolios in the country to tap into this demand, with IHG planning to launch nine Holiday Inn Express hotels in the next two years (see here).
“With the world’s fourth-largest population, a burgeoning middle class and an increased focus on both domestic and inbound tourism, Indonesia is one of the most exciting hotel markets in the world today,” said Glenn de Souza, Best Western International’s vice president of international operations for Asia and the Middle East.
By the end of this year Best Western’s portfolio in Indonesia will total six hotels, with the forthcoming opening of a 259-room property in Semerang. This is a city in the central region of Java, Indonesia’s most populous Island, which has manufacturing industries producing textiles, furniture, and processed food.
Then in 2013, the group will open 11 more hotels. The capital Jakarta will see four new properties: the Best Western Hariston, Best Western Serpong, Best Western Mall of Indonesia and Best Western Mansion Satrio.
Outside of Jakarta, next year will see a second hotel opening in Semerang. The Best Western brand will also debut in the cities of Banjarmasin, Makassar, Bogor, Palu and Malang. Bali will also get a new property.
In 2014 the group will continue to expand, opening hotels in Bandung, Manado, Samarinda, Balikpapan and Pontianak and then in 2015 it will add a second hotel in Solo and debut in Surabaya.
For more information, visit www.bestwestern.com (BusinessTraveller)