Indonesia Tourism Report Q1 2011 - new market research report

Indonesia Tourism Report Q1 2011 - Core Forecasts A total of 6,358,933 tourists visited Indonesia over the January-November 2010 period, representing an increase of 11.6% year-on-year (y-o-y), according to figures from the Central Statistics Agency (BPS). This continued strength in visitor arrival numbers underlines our continued bullish stance towards Indonesian tourism. Hotel occupancy rates have also remained firm, hitting a year-high 54.41% in July 2010 for an average (over the first 10 months of the year) of 50.33%.

If the tourist arrivals performance over the first 11 months of the year were replicated over the full year, this would indicate full-year arrivals in the order of 6.94mn for 2010. We are slightly more optimistic than this, believing that the country can welcome just over 7mn tourists, once all final data are released. This would represent annual growth in the order of 10% y-o-y. Historically, December has been a strong month for inbound tourism, which should boost overall arrival numbers for 2010.

For 2011, we continue to target strong growth in tourist arrival numbers, believing that growth in the order of 9.4% y-o-y is probable, taking total tourist arrivals for the year to around the 7.7mn mark. This target is in line with the government's own aims to attract 7.7mn tourists to Indonesia through the year. After two strong years of growth in 2010 and 2011, our core forecast is then for Indonesia to consolidate recent gains with a more measured rate of tourist arrival growth, to reach a total of 8.8mn tourists by end- 2015.

New 2011 Marketing Plan Unveiled At the end of 2010, Indonesia's Minister of Culture and Tourism, Jero Wacik, announced the launch of a new tourism campaign for 2011: 'Wonderful Indonesia'. Wacik believes that this branding will be stronger than the 'Visit Indonesia' campaign slogan used over 2009 and 2010 as it reflects the country's 'beautiful nature, unique culture, varied food, hospitable people and price competitiveness in various kinds of services', according to a recent report in the Jakarta Post. Wacik is hopeful that the country can generate some US$8.3bn in tourism receipts over 2011, with half of this income to be generated from the country's meetings, incentives, conferences and exhibitions (MICE) market. According to the Jakarta Post, there are some 600 MICE events scheduled to be held in Indonesia in 2011.

Wacik has also stressed Jakarta's increasing promotion of eco-cultural tourism, citing the Komodo National Park as a destination that will be heavily promoted in 2011, alongside the country's 'Visit Museum Year' campaign.

Adding to positive sentiment surrounding Indonesian tourism as we enter 2011, Director General for Tourism Destination Development, Firmansyah Rahim, was quoted by local media as saying that the country plans to widen runways at a number of airports (including Selangit in North Sumatra, Wakatobi in Southeast Sulawesi and Toraja in South Sulawesi) to accommodate larger aircraft.

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