PHRI-Chairman Says Bali Has Enough Rooms for 8 Million Foreign Visitors, But Island’s Supporting Infrastructure is Under Severe Strain.
The chairman of the Bali Chapter of the Indonesian Hotel and Restaurant Association (PHRI-Bali) remains optimistic that this target can be achieved, but cautions that heightened attention must be paid to the island's supporting infrastructure, including its roadways and airport.
The PHRI-Bali chairman, Tjokorda Oka Artha Ardhana Sukawati (Cok Ace) said that the 4 million foreign tourists welcomed to Bali in 2015 resulted in severe traffic congestion in the urban areas of Denpasar and Badung. In addition to improving the roadways of Bali, he said attention must also be paid to improving facilities at popular tourism objects.
Cok Ace said that if the roads and destination facilities improved, and substantial money spent on tourism promotion - the 8 million target should be sustainable.
The PHRI Chairman said that based on the current average length of stay of around 3 days and an estimated supply of 130,000 rooms, Bali has sufficient room supply to accommodate the targeted growth in tourist visitors.
The PHRI chairman said that despite the high targets for tourism growth to Bali, a moratorium on new building is needed to until such a time as the supporting infrastructure can be brought into line to increase the carrying capacity of the Island’s tourism industry.